iGaming CRM & Retention

Turn First Deposits
Into Long-Term Players.

I build and run CRM for sportsbooks and casinos: lifecycle journeys, gamification and data that show where you're losing revenue.

See Case Studies Book a Call
  • Smartico
  • Fast Track
  • BigQuery & Databricks
  • Brazil & Mexico
Felipe Silva working on a laptop
Felipe Silva CRM & Retention Lead · iGaming
FTD
37% → 72%
DAU
10K → 17–20K
+325%
Deposits
+20%
Email CTR

Real results · no acquisition tricks

FTD conversion
37% → 72%

7-day onboarding journey · Bet4, Mexico

Daily active users
10K → 17–20K

Retention only · zero acquisition spend

Deposits
+325%

Lifecycle journeys & gamification · R3DE Group

Email CTR
+20%

Copy & layout rebuild

Inside my work

A CRM operation
built on betting data.

  • Lifecycle journeys from FTD to VIP
  • Churn flows at 3, 7, 14, 21 and 30 days
  • Gamification: streaks, missions, tournaments, cashback
  • Real-time audiences from betting data
Explore Case Studies

Brands I've worked with

  • Reals Bet
  • UX Bet
  • Bet4
  • BateuBet
  • Um Pra Um
  • Apostar
  • EsportivaBet
  • Luva Bet
Case studies

Systems that move
player revenue.

From an empty CRM to automated lifecycle programs, each case shows what was built and what it changed.

CRM from scratch dashboard: FTD conversion 72% from 37%, the 7-day onboarding journey and churn flows
01FTD 37% → 72%

CRM Built From Scratch

A LATAM sportsbook with no CRM operation, taken to a 7-day onboarding that nearly doubled FTD conversion.

View case →
SMS · RCS · WhatsApp · Voice · AI New channel launched
Sportsbook overview dashboard with house result chart and auto-generated CRM opportunities
02Automation

Sportsbook Intelligence & CRM Automation Platform

Event data that auto-generates CRM audiences.

View case →
Player lifecycle map from activation to VIP with reactivation and cross-sell journeys
03Lifecycle

End-to-End Lifecycle System

Activation, escalation, reactivation and cross-sell.

View case →
Levels screen with a martial-arts bull mascot, belt progress bar and Coins, Gems and Diamonds balances
04Gamification

Gamification System: Belts, Vault & Rakeback

Daily login, vault, medals, levels and rakeback that lifted 2nd deposits, redeposits and DAU.

View case →
Affiliate & Expert CRM

Tournaments that turn an expert's audience
into depositing players.

Brazil's top iGaming experts bring the audience. I build the tournament, the player journey and the data behind it.

Experts I've worked with

  • SheikAviator
  • Zk DadosBac Bo
  • MarluceSlots
  • Talyson RoletaRoulette
  • TanosRoulette
  • JC PrimeSportsbook
  • Diego LugoAviator
Arena Aviator case summary: BRL 1M+ above the base record, 500+ qualified leads, BRL 20K in prizes, Sheik's team champions
05BRL 1M+

Arena Aviator: Experts Tournament

A tournament with expert Sheik and BetBoom that beat every previous result.

View case →
Guerra dos Dados case summary: BRL 375,942 in deposits from a tournament built from zero
06Built from zero

Guerra dos Dados

A Bac Bo tournament with expert Zk Dados: BRL 375K in deposits from a standing start.

View case →
Bilhete Premiado case summary: +43% deposits, BRL 100K vs BRL 70K before, BRL 15 per ticket for a weekly BRL 1,000 prize
07+43% deposits

Bilhete Premiado

A weekly ticket draw with expert Marluce that lifted deposits by 43%.

View case →
Immersive Roulette case summary: six stages run end to end, from rules to daily data reading
08End-to-end

Immersive Roulette Tournament

Full tournament operation for expert Talyson Roleta, the market's leading roulette expert.

View case →
Affiliate cohort recovery summary: journeys by cadence and a cohort retention map (demo data)DEMO DATA
09+4.2 pts vs control

Affiliate Cohort Recovery

Trigger-based journeys that lifted retention of an affiliate's base, measured against a control group.

View case →
Playbook Affiliate Base Playbook: cohort analysis, birthday campaigns and live prize events →
Platforms & stack

Fluent in the tools you already run.

CRM platform Smartico
CRM platform Fast Track CRM
Sportsbook Altenar
Data warehouse Google BigQuery
Data platform Databricks
Channels
Email SMS Push RCS
Services

Pick where to start.
Scale from there.

1 week

CRM Audit

Find where you lose players after FTD.

3–4 weeks

Lifecycle Journey Setup

Onboarding, churn and reactivation journeys built in Smartico or Fast Track.

3–4 weeks

Gamification Program

Streaks, missions, tournaments and tiered cashback that turn bettors into habits.

Monthly

Ongoing CRM Lead

Run campaigns, calendar and reporting as your remote CRM & retention lead.

Losing players after FTD?
Let's find out where.

Remote from Brazil, working with sportsbook and casino operators across LATAM and beyond.

Book a Call Connect on LinkedIn Hire me on Upwork felipe46you@gmail.com